Words

Summary

Company

Hierarchy

PLC public limited company 股票上市公司 shareholder 股东 the board of directors 董事会, make the final decisions chairperson 主席 president CEO 首席执行官, 本身是股东 MBO 管理层收购 management buyout VP vice president 副总裁 sales director/executive 销售主管 MD managing director line manager 直属经理 senior manager, section head, regional manager

公司类型

public sector 公共部门, 政府掌控 state-owned company 国有企业 stable and decent public service unit 公务员 private sector 私有公司 private company 私企 foreign company 外企 joint venture 合资企业 family-run business 家族企业 multinational company/group 跨国公司

Criteria for a good company

sound corparate culture 合理的企业文化 CSR reputation 名声 corporate objectives 企业目标 specific and long-tern objectives ambitious business objectives respect the staff 尊重员工 bosst staff morale 提振员工士气 harmonious interpersonal relationship discourage, frustrated, integrate into the corporate culture 融入企业文化 staff development programme

affect our reputation in public 影响公众形象 entrepreneur 企业家 philanthropist 慈善家企业形象 company culture/corporate image publicity, positive energy, positive impression environment 环境 environment awareness, green eco-friendly 环境友好型, environmentallu friendly don't pose a thread to the environment waste recycling 废物利用 sustainable development 可持续发展 waste sorting 垃圾分类 boost local economy 振兴当地经济 create job opportunities rights and obligations, legal obligations, be obliged to do,, 有义务做什么

HR human resource

工作相关的阶段

1. 招聘 recruit , take on

recruitment specialist recrutment agency 专业的招聘机构 BPO business process outsourcing 外包 commission n 佣金, 回扣 v 委托 2. 简历 CV curriculum vitae, resume education background 教育经历 diploma 文凭 qualification, certiificate 证书 releavant working experience recommendation, reference letter, testimonial 推荐信

3. 途径 channel

job fair 招聘会 online recruitment 线上途径 internal referral 内推 connection/networking 4. 求职者 job applicant/ job seeker vacant post/position 空缺的职位 JD job description 岗位描述 job specification 岗位的就职条件, 任职资格 job satisfaction 工作满意度

5. 面试 interview

interview panel 面试小组 HR manager line manager/section head senior staff 资深员工 hands-on experience/practice 实操 hands-off approach 不干涉策略 6. 培训 training, staff development skill gap 技能缺口 development programme 发展方案 new blood/new recurit 新员工 orientation/induction training 岗前培训研讨会 seminar, workshop, session(培训课) venue 培训地点 catering, refreshment 餐饮, 茶点 feedback form 反馈表 participant, attendee 开会的人

7. 考评 KPI

评估 appraise/assess/evaluate/measure staff performance appraisal 员工考评 KPI key performance indicator appraisal scheme

tangible 有形的 financial incentive 金钱激励, bouns, pay rise, promotion prospect paid holiday, holiday entitlement 带薪休假 intangible 无形的, mental aspect respect and recognition 尊重和认可 sense of accomplishment/achievement fufill the potential

motivate the staff and boost the morale 激励员工和提振士气 8. 裁员 sack, dismiss, layoff, redundancy 裁员的理由 economic recession/downturn 经济萧条 the need to cut costs 削减成本 new technology or a new system made you job unnecessary self-improvement 提升自我

compulsory redundancy 强制裁员 voluntary redundancy 自愿离职, 优退计划 9. 辞职 quit, leave, resign job hopping 跳槽 high-flyer 潜力股 retention rate 员工留存率 staff turnover 员工流失率 exit interview 离职谈话 identify your own strengths and weaknesses 识别自己的优势和劣势

occupy/dominate 占领

advertising campaign 广告活动 publicity, mainstream media, word of mouth 口碑 leaflet/flyer 宣传页 promotion scheme special offer 折扣 discount, competitive price 低价/competitive salary 高薪 freeble

客户

cultivate customer loyalty, loyalty card, membership card 用户忠诚度, 贵宾卡目的吸引新客户并维系老客户 attract new customers and maintain existing or current clients regular customers 常客 widen customer base and cultivate customer loyalty domestic market 国内市场《》国外市场 abroad/overseas/offshore market, pacific rim

Office

facilities 办公设备

printer/photocopier 打印机 scanner/fax machine duplicate 副本, 复印 projector 投影仪 OHP overhead projector paper shredder 碎纸机 answer machine 答录机

Common Business materials

- bank statement 银行结单

bank account current/deposit account 活期/定期账户 interest/exchange rate 利率/汇率 - financial statement 财务报表 balance sheet 资产负债表 profit and loss account 损益表 income statement/revenue cost/expenses net income/gross income - expense claim form 费用报销单 reimburse/reimbursement 报销, 赔偿

contract 合同 sign a contract revise terms and conditions 修改条款 negotiate 协商 compromise 妥协
price list 价目表
receipt 小票, 收据 refund 退款 total refund replacement 换
check/cheque 支票

Assets 资产

They have to manage the brand as a major financial asset

because the success or failure of the whole company/enterprise could depend on it. ...的成败在此一举

1. current assets 流动资产

cash 现金 accounts receivable 应收款 stock 库存 2. fixed assets 固定资产 premises 经营场所 equipment, machine 3. intangible assets 无形资产 brand reputation/value 品牌价值 patent 专利 copyright 版权 corporate image credit 信用 4. liabilities 负债 5. main asset 主要资产 qualification, language ability 语言能力 6. asset value 资产的价值 asset management 资产管理 return on assets 资产回报

Words 1

staff n, 员工, 全体职员

employee, personnel(HR), workforce

focus n & vi 焦点, 集中

concentrate on/ highlight/ stress/emphasize attach great importance to 高度重视... priority 优先级

invest v 投资

investor 投资者 investment n 投资 invest heavily in... 大量投资于... new technology 新设备/state-of-the-art equipment 一流的设备/ advertising 广告 outside investment 外部投资 substantial investment 大量的投资 sound 合理的《》risky 有风险的 venture capital 风险投资 venture captalist 风险投资者 ROI 投资收益率 return on investment a high return on capital/investment/assets 高回报

factor n 因素

element crucial/main factor 关键的/主要的因素 a deciding/decisive factor 决定性的因素

when you choose a job, what's the decision factor for you?

commuting 通勤 career path

range n 种类, 范围

a wide/broad range of experience/facilities 丰富的经验/设施 widen the range 多样化 divercification, build on the success of code product downsize the range 单一化 specialisation , focus on our core product 发布/推出一系列的新产品 launch/release a new range/series products

shareholder 股东 share price 股价 share constructive ideas, 分享建设性的建议/ brainstorm 头脑风暴 share the information share the workload 分担工作量, day shift/night shift 白班/夜班

executive n 主管, 董事 adj 执行的

Chief Executive Officer = CEO sales executive 销售主管

supplier n 供应商

supply v 供应

supply chain management 供应链管理
purchase procurement 采购
benefit + weakness 》outweigh 权衡
location mountain area 〉transport raw material/natural resources 原材料
quality fault/defect rate残次品率 warrantly 保修期
specification 规格 revise/modify/amend contract/terms
punctual 准时的 meet/miss the deadline
production capacity 产能 bulk operate at full capacity

Words 2

establish v 创建, 建立

establish relationship donate, donation sponsor local charity orgnisations/activities

objective n 目标, adj 客观的

goal 主观的 subjective adj indifferent bias

basic/temporary/demanding objectives 基本, 临时, 苛刻的, realistic/overall objectives 实际可行的/全面的

career planning/path 职业规划/路径 clear and long-term objectives ambious objective, 宏伟的目标, 鸿鹄大志 rewarding and decent job realise/achieve/fullfill the objectives 实现目标就业途径 channel, internship, part-time job. accumulate working experience have a new perspective of life, 对生活有新的看法

contact n&v 接触, 联系

connection, networking 人脉

business contact 商务联系 informal contact 非正式的联系

widen/create a network of contacts 拓宽/建立人脉 exploit social contacts 利用人脉 contact details regular contact 日常联系 trade fair 展会 exhibit 展出, 展览 exhibitor 展商 window display 橱窗展示 display n&v 展示 publicity folder 公众信息宣传夹 information pack 信息包 free of charge, available for free floor plan 楼层平面图 stand 展台, 展位 sales literature 销售宣传资料 price list 价目表 product catalogue 产品目录 product models/samples 产品模型 exchange business cards 交换名片 build potential contacts/customers 建立潜在的客户 make follow-up contacts introductory discount 初始折扣, 迎新折扣

Demonstration 展示 - 项目, 产品 Presentation 介绍, 说明 - 报告 PPT

advertise v 做广告, 宣传

1. publicise 宣传

advertising 广告 advertisement 具体的广告 2. advertising industry 广告产业 advertising agency 广告代理商 change the advertising method from TV commercial to on-line sale 改变广告的方式 4. traditional advertising, 传统广告 5. celebrity endorsement 偶像带货 6. advertising campaign 广告活动 launch, release survival rate 存活率 highly-competitive industry/sector

advertising spend 广告支出, budget 预算 allocate the budget, 分配预算 extra budget 额外预算, within/beyond budget 预算之内/外 cash flow difficulty
mislead 误导性 promotion, coupon rush to purchase sth on impluse 冲动消费
guarantee the market share 保证市场份额 leading brand, brand worship 品牌崇拜

manufacture vt 生产, 制造

product, make manufacturing 制造业, manufacturer 制造商 component manufacturer 零部件制造商 change reason relocation 搬迁了 geographical location 地理位置 underdeveloped 不发达的 undeveloped 未开发的 go under 破产了 out of business manufacturing sectors/facilities 制造业部门/设备 manufacturing/production capacity 生产能力 manufacturing efficiency 制造效率 manufacturing company/plant 制造工厂 heavy manufacturing 重工业

regular adj 定期的

regularly adv 定期的 frequency 频率

regular contact/consumer 定期联系, 老客户

regular feedback/appraisal 定期反馈, 考核 regular updating of tecnology 定期的技术升级 regular check safety inspection 安全检查 health and safety 健康安全, insurance 保险 job security 职业安全感 progress of the project 项目进度 ahead of/on/behind schedule 提前/准时/落后项目 regular meeting 例会

survey n 调查 research

formal/informal search an annual customer survey 年度消费者调查 customer satisfcation survey 消费者满意度调查 survey result, positive negative take prompt /effective/drastic action/steps/measures to do sth 采取有效的措施做什么面对经济不景气的形势, 我们要采取及时有效的措施来扭转收入的下降 Cronfronted with current economic downturn, we need to take prompt and effective action to revise the fall in revenue.

feedback n 反馈

generate feedback/effective feedback encourage feedback from customers 鼓励客户给出反馈 encourage 鼓励任何人, 安慰 inspire 给某人灵感 motivate 给某人动力 analyse feedback be responsive to customer feedback 对反馈做出响应

turnover n 人员流动, 营业额

staff turnover rate, turnover figure 营业额 a high turnover in staff fluctuation 员工流动波动很高

How to improve the level of retention rate?

人, 事, 物, 钱 increase benifits culture staff‘s sense of belonging/respect and recognition

Words 3

reward n 回报, 报酬, v 酬谢, 奖赏

rewarding adj 有报酬的 financial reward 经济回报 Shareholders tend to have higher reward expectations. 股民倾向于有高回报 make rules of reward and punishment for staff 奖惩制度 challenge 挑战 ambitous 有雄心的 opportunity 机会, 机遇, promotion prospect develop my own career, so I can have a smooth carreer path develop both professionally and personally make a difference in the company identify the soecific behaviors: diploma, qualification, certificate, experience

facility n 设施, 设备 device, equipment

state-of-the-art facility 最新进的设备 facility maker manufacturing/production facilities 生产设备 leisure/recreational facilities 娱乐设施 gym catering facilities 餐饮 pantry 餐饮室/cantee餐厅

特色服务 a bank account with an overdraft facility 提供透支服务的银行账户 a five-year debt facility 5年的贷款服务

场所, 特定用途 R&D facility 研发场所 research and development unit 研发中心 innovation. innocate, innovative 创新 original

corporate adj 公司的

corporation n 公司, 大的 company, business, firm 小, 事务所, enterprise group 集团 orgnisation corporate hierachy 公司层级 corporate event/culture 公司活动/企业文化

reputation n 名声 fame, goodwill

gain/win a reputation 获取名声 have the high reputation in this field a reputation for quality/service/inovation ..好品质, 服务, 创新 not rigid/problem solving

提高, 提升 enhance/improve/promote reputation

PR 公关 public relations, crisis public relations 危机公关 maintain/damage the reputation aerobics 有氧运动法 apologize 道歉 press conference 新闻发布会 explain 解释 right, obligation blame investigate compensate 赔偿 slience

critical adj 关键的

crucial, key, essential, decisive, key behaviour, crucial skills 关键技能 at a critical point 在一个关键时刻 we should grow in the domestics market and achieve a critical size before penetrating overseas markets

distribution n 经销, 分销配送

distribution company 经销公司 distribution center 分销中心 distribution platform/network distribution arm/division 销售分支 distribution channel retail 零售/wholesale 批发/franchise 独家经销 exclusive/sole agent 独家代理

significant adj 重要的, 显著的 very important

a significant step 重要的一步 merger and acquisition 合并和收购 takeover restructure reorgnise redundancy, panic, staff morale a significant reduction in cost a significant number of 大量的 make significant contributions to ... 做出了重大贡献 there is a significant boost/fail in sales...销售上有了巨大提升/失败 consultant 顾问 exert positive/negative/profound/significant influence on...对...产生正向/负面/深远/显著的影响

bonus n 奖金红利

奖金类型 regular bonus 常规奖金 quarterly bonus 季度奖金 annual bonus 年终奖 bonus system/scheme/level 奖金系统/计划 Bonuses will only succeed if they are accompanied by other incentives, such as attractive career prospects, training and challenging work that meets the individual's long-term ambitious.

compete vi 竞赛, 比赛

读音 compete /pi:/ competition /e/ 竞争 competitor/competitive/competitiveness /ai/ 竞争者, 有竞争力的, 竞争力 fierce/stiff/cut-throat competition 竞争激烈的 core competitiveness 核心竞争力 competive price 价格有竞争力, 是低价 ~ salary 薪酬有竞争力, 是高薪 highly competitive industry/sector 竞争激烈的产业/部门 remain competitive 保持竞争力 a competitive brand 提高竞争力 enhance/boost competitive edge/strength

flexible adj 灵活的

rigid 刻板的 stubborn 倔强的 flexible working hours 灵活的工作时间 WFH work from home flexible approach/holiday system 灵活的方法/假期系统

Words 4

prospect n 前景

future/career/promotion prospect 未来/职业/晋升前景 optimistic 积极的, 乐观的 steady growth prospect 持续进步的前景 promotion prospect competitive salaries and good career prospects meant large company/firms could attract the staff they needed

pessimistic 悲观的 negative 消极的 poor morale 差的士气 it reflects people's uncertainty about their long-term prospects with the company 这反映了人们对公司长远前景的不确定性

How do you pave the way for your prospect?

find a job related to your major passion 热情 enthusiasm 热衷的, commitment 献身, 决心 career burnout 职业倦怠 accumulate working experience 积累工作经验 self-improvement/further study 深造 diploma/qulificaiton/certificate seminar/workshop 研讨会 be exposed to many opportunity 接触到更多的知识 acquire cutting-edge knowledge 获取前沿知识 enhance your competitiveness 提升竞争力 predict the trend of your career field

track vt 跟踪进展情况, n 掌握...消息

vt track customer response/feedback culticate customer loyalty track staff performance n track record of ... 业绩记录 has a first-rate track record of... 在...方面有一流的业绩记录 fast-track promotion 快速晋升,根据能力 keep track of sb/sth 了解..动态 on the correct/wrong track 思路/方向是对/错 get sth back on track 步入正轨 When he realised his company was heading for trouble, he took drastic mesaures to get it back on track. 当他意识到他的公司步入泥潭时, 他采取断然的措施让他重回正轨

qualification n 资格, 资历

qualify v 具有资格 academic/professional/vocational qualification 学术/专业/职业资历 essential/appropriate/right MBA Master of business administration gain a qualification in business administration

asset n 资产, 财产

》summart

invoice n 发货单, 发票. 卖方给买方的费用清单

issue/settle an invoice for goods 开具/结算货物的费用清单

scheme n 方案计划 proposal, plan

community service scheme 社区服务计划 CSR
pension scheme 养老金老人 the aged/the elderly/persioner/senior citizen pension gap 养老金缺口 skill/generation/wealth gap 技能缺口,代沟, 贫富差距 early retirement scheme scheme of raising retirement age
incentive scheme 激励方案 bonus scheme appraisal scheme
training scheme 培训计划 training allowance mentoring scheme for new recruits
promotion scheme 促销方案 discount scheme customer loyalty scheme membership scheme
实施方案 launch/implement/carry out
flexible working scheme 弹性的工作机制

outsource vt 外包

BPO business process outsourcing 业务流程外包 non-core activities outsource recruitment to a recruitment agency 将招聘外包给招聘机构
subcontract/subcontractor 转包, 分包

We've got bigger and bigger, and once you decide to outsource some of your non-core department, as we did, a restructuring seems inevitable.

margin n 产品利润

profit 公司营业利润 profit margin 利润率 Margins are tight and competition is fierce.
gross margin/net margin increase/improve margin falling margin 》consultant 顾问 consultancy

trend n 趋势, 时尚

trendy adj 时尚的 1. changing trends 变化的趋势 respond 应对 adapt 适用 economic trends 经济趋势 To maintain/remain an upward trend, we should anticipate trends in the market and respond effectively, otherwise, we will fall behind the change.

efficiency n 效率

efficient adj 有效率的 1. work efficiency 工作效率 manufacturing efficiency 生产效率 2. achieve efficiency 获取高效率 reach the highest level of efficiency 实现最大效率 operate at maximum efficiency 开足马力, 效率最大化 3. energy efficiency 能效

Words 5

incentive n 激励鼓励 motivation

1. introduce incentives to raise productivity

increase staff pay as an incentive generous incentives 慷慨的激励 expand the range of incentives 拓宽激励的范围 incentive bonuses 激励性奖金 incentive payments 激励性的报酬
offer customers attactive incentives cultivate customer loyalty 培养客户忠诚度 promotion scheme 促销方案 discount, competitive price, special offer, coupon, freebie regular customers 常客
business tax incentives, tax relief 税款减免 industrial park tax relief, free land, longer lease, free training of staff

scale n 规模级别, vt 改变...大小

1. scale down 缩减

Because of ecomomic downturn, the factory scale down the number of staff from 600 to 200. The factory has to scale down its workforce from 660 to 200 because of current economic recession. 2. timescale 事情发生, 完成的期限 What‘s the timescale for the project? 项目需要多久时间完成? The timescale is inadequate. 3. salary/pay scale 工资级别 pay rate 4.large-scale/small-scale 小规模的 large-scale production/development conduct a large-scale survey 5. marketing department 市场部门 - do market research/survey questionnaire/interview 问卷/面试 target consumer 》potential consumer 目标用户/潜在用户 consumer's taste/preference 消费者偏好 - do market segmentation 做市场划分 consuming habits 消费习惯 age group 年龄段 spending power 消费能力

transport n 运输, 交通 vt 运输

transport links/system 交通线, 系统 local/public transport network
transport cost steady rise in transport cost, soar 上升 remote/mountain area, undeveloped

Optimize your transport system and time management

to improve the speed and logistics 1. an external transport company

motivate vt 激励, 激发

motivation n 动力, 动机

As a result, the report concludes that focusing on the top performers can be counterproductive

because it can cause underdevelopment, underutilization and demotivation of the rest of the work force. 因此，该报告得出的结论是，专注于表现最好的公司可能会适得其反因为它会导致其他劳动力的发展不足、利用不足和丧失动力。

1. 激励

inspire encourage motivate stimulate, 刺激 spur 2. promote staff motivation 提高员工动力 productivity 生产力, poor morale 糟糕的士气 demanding job 苛刻的工作, 要求太高, 事多 expect too much 3. low motivation among management 管理层动力不足 takeover 收购 merger and acquisition 兼并与收购 redefine the role and responsibility of management low job security 职业安全感低 motivate emplyees to achieve their full potential

revenue n 收入, 收益, 正式的, 公司,营业收入

income 私人的, 理财... 1. generate revenue expand revenue maximize revenue

Money

total revenue 总包 annual revenue 年终奖 meet revenue targets 实现盈利目标 reverse the fall in revenue 扭亏为盈
tuition fee 学费 scholarship 奖学金 grant/subsidy student grants 助学金 allowance 津贴 bank loan in interest rate 低利率的银行贷款
basic salary commission 佣金 bonus 奖金 dividend 股息
start-up fund capital investment 6, cost budget, advertising spend overheads expenditure tax
profit margin generate revenue
loss cash flow difficulty bankrupt 破产 severance pay pension 养老金

weakness n 缺点弱点

weaken v, weak adj 1. strength advantage, edge competitive edge 竞争优势 2. shortcoming defect n 缺点, v 背叛 3. SWOT analysis 战略分析 a systematic review of your strengths, weakness, opportunities and threats. 4. common weakness during interview point out the weakness of the present situation too strict with oneself loss the balance between work and life

delegate n 代表 v 把工作/权利委托给下级

restrict delegate number 限制代表的数量
delegate various duties/tasks/responsibilities
delegate personnel matters 委派人士事宜 sensible/successful delegaion 有道理的/成功的委托

premises n 厂房, 经营场所

production premises current/present/existing premises 当前的经营场所
find new business premises , relocation the charge for using the premises rose. 涨价了 the lease on the premises was due to expire. 租约到期了 outgrow, expand our premises to house the additional staff we‘ve employed

This was before we‘d signed the lease, and suddenly the place we wanted was almost beyond our means.

In the end we managed to get it, but it was a struggle.

mean 吝啬的, 意味着 means 财富, 方法 v 用...方法 People should pay according to their means.

temporary adj 临时的, 暂时的 interim iCEO 临时的CEO

temp n 临时工 permanent job 永久的
temporary contract/staff/worker 临时的合同 temporary blip 临时的麻烦

1. goodness of temporary staff

flexible working hours build a balance between life and work accululate various working experience and keep enthusiastic all the time be exposed to different networking opportunities and pave the way for future career 2. permanent job rewarding and stable have a higher degree of satisfaction and greater job security be likely to become an expert in a certain field and have bright promotion dedicate fully to the job and obtain strong sense of accomplishment and belonging

Words 6

priority n 优先事项, 首要事情

prioritise vt, 按优先级顺序处理 in order of priority give greater priority to sth a high/top priority 头等大事 We put our priority on traning staff communication skills. 我们首要的事是训练员工的沟通技巧 But the priority must be to reverse the fall in revenue even if it means cutting prises in order to increase the sales volume. 但首先要做的是扭亏为盈, 即使是要降价来提高销量
well-orgnised 有条理的 work sb way up ..升迁 I find it interesting to learn English. it 是形式宾语我发现学英语有趣的

realistic adj 现实的, 实际的

n reality; 现实 face the reality 面对现实 set realistic performance target/objective 设定切实可行的目标 realistic sales target realistic deadline/schedule
unrealistic 不切实际的 unrealistic pricing policy 不切实际的价格策略 He believes that when there is a stock market downturn or stagnant economy, unrealistic demands are placed on CEOs. 他相信当故事下滑或经济不景气时, 不切实际的需求被强加给CEO们

update vt 更新 /ei:/ n 跟新的信息 /a/

keep abreast with latest standard.. 跟上最新的标准

1. update the brand, 品牌重塑 rebranding

why company need to rebrand? fresh 新鲜感, appealing 吸引力, fashionable 时尚感 How to rebrand logo, redesign: graphics, layout packaging, size slogan, celebrity endorsement 明星带货 advertisement, reflect core value, feature 特色 2. update equipment 更新设备 upgrade modernise 现代化的 computerised 电脑化的 state-of-the-art facilities 一流的设备大量投资 invest heavily in ... allocate more money to ... 3. update customer information reguarly 定期更新客户信息 CRM customer relationship management

anticipate v 预见, 预测

predict, 预料 project, estimate for see, forecast
anticipate every possible problem 预料到所有可能出现的问题 anticipate trends in the market and respond effectively adapt, change, or it will be fall behind
produce the anticipate benefits 产生预期的效果 Unfortunately, we hadn't anticipated the component manufacturer going out of business/supplier is bankrupt. 供应商破产了

听力

tone 》positive, negative

strategic adj 战略性的 /ti:/

1. strategy n 战略, 策略 /si:/

consultant/adviser/consultancy/commission far-sighted strategy 远见的策略 short-sighted.. high-risk strategy 2. recruitment strategy outsore recruit to specialist recruitment agency pricing strategy 3. have a strategic idea and a long-term eyesight 战略性的想法和长远的眼光 strategic issues; take a strategic view set strategic and financial targets 4. strategic partner 战略合作伙伴 strategic talent acquisition 战略型人才获取

At corporate level, there is a need for a clear and convincing strategy for the business.

在公司的水平上...

catering n 承办饮食食物

a medium-sized catering company 一个中型的餐饮公司 upmarket catering 高档餐厅 catering department 餐饮部 catering facilities 餐饮设施
canteen 餐厅 dining hall 食堂 buffet 自助餐

orientation n 任职前的培训, 训练

1. place venue 培训地点

internal training 内部培训 in-house training on-the-job training 在职培训 external training 外部培训 training orgnisation off-the-job training 离职培训 web-based training 网络培训 online break the geographical barrier 打破地理界限 2. content 内容 new employee orientation training 新员工岗前培训 new blood, new recruit leadership training 领导能力培训 personal computer training 个人电脑办公的培训 performance appraisal training 绩效评价培训 team building training 团建培训 hiring process training 招聘流程培训 interview panel training the trainer 培训师培训 operating new equipment training sexual harassment training 防狼培训 3. seminar, session, workshop 研讨会 4. staff development programme skill gap

commission n 佣金, 回扣, vt 委托

commission-only basis 只拿提成 basic salary 只拿提成 stable 》challenge
commission an external training organization

dynamic adj 充满活力的, 动态的 n 动态

management group is dynamic , ambious and determined. 管理团队有活力的, 抱负, 有决心的 a dynamic design team group dynamic 小组成员间的互动
动态 dynamic pricing 动态定价 dynamic economic 变化的经济形势 deliver dynamic sales growth 实现动态销售增长

And last but not least, is innovation, and here our strength is guaranteed by our technical expertise, which is sophisticated and dynamically managed. 我们的优势是由专业技术保证的, 专业技术是先进的和动态管理的 sophisticated 指人是老谋深算的, 事是先进的

Words 7

profile, n 形象, 简介 vt 概述, 写简介

简介 job/employee/customer profile 工作/员工/客户的简介 detailed profile
形象 high-profiled 广受关注的 maintain/raise one's profile within the company 维持/提高某人在公司内部的形象 company/organisation profile 公司/组织的形象 The deal will certainly raise the company‘s international profile. The real significance is that such prizes gain media attention for your profile and brands. 真正重要的是这个奖会为给你的形象和品牌吸引流量 the success or failure depends on ... 成败取决于...

automate v 使自动化

adj automated, adv automatically, n automation

1. automatic adj 自动化的

manual 手工的 product line/assembly line 生产线/流水线 Investing heavily money in buying state-of-the-art facilities. 2. v automate a wide range of tasks automate certain aspects of production

boom n 繁荣, 激增 v 繁荣, 快速发展

baby boom 婴儿潮
增长速率提高 creep up, surge, soar, rocket 下降 creep down, slump, drop, collapse, plunge, plummet 暴跌 v 呈现出, 见证了, 经历了...的趋势 show, experience, witness, undergo a/an upward/downward/similar/opposite trend
波动 fluctuation 最高点 peak at... reach the peak reach the highest point at... The unemployment rate, currently 9.4%, is expected to peak at 10% some time next year. 最低点 reach the lowest point at ... reach the bottom at... bottom out at...触底了 The recession is finally beginning to show signs of bottoming out. 经济萧条终于开始显示触底反弹的迹象了
稳定期 reach a plateau 到达了稳定期 remain unchanged/keep stable inflation has reached a plateau. 通胀已经稳定下来了

competent adj 有能力的, 足以胜任的

hiring process training 招平过程培训 interview panel select competent interviewers 选择有能力的候选人 a highly competent/competitive/qualified leader competent technical expert 有能力的技术专家 competent supplier 有能力的供应商

domestic adj 国内的, 家用的

domestic market/appliance 国内市场/家用电器
domestic expansion国内的扩张 attract other domestic market segment 吸引其它国内细分市场
overseas, abroad currency fluctuation 汇率波动 joint venture

downturn n 衰退, 下降 upturn 上行 cycle

recession, depression economic downturn a stagnant economy 停滞的经济 There’s a bit of a downturn in your line of business at the moment. 现在你的行业中出现了下降
a downturn in consumer confidence 消费者信心下降, 没钱了

Telecoms is a world of dramatic ups and downturns. 通信产业是一个大起大落的行业

niche market 利基市场, 细分后的小众市场 peak, saturate 饱和 emerging market 新兴市场 sunset industry 夕阳产业

exploit vt 开发, 利用, n exploitation

overexploit 过度开发 fossil fuel 化石燃料 nonrenewable 不可再生的 alternative, new energy sustainable development 持续发展
对..构成威胁 post a threat to...
spot opportunities and expolit them 发现病利用他们 exploit consumer‘s increasing affluence 挖掘消费者增长的富足

resignation n 辞职

quit, leave, move on

离职的理由

heavy workload, a demanding job 事多 They expect too much of me.
too routine 太单调 career burnout 职业倦怠感
work in a multinational company to widen the scope of experience 去跨国公司来拓展经验
provide stable income to support the family
no room for advancement/promotion
relocation, commuting, family commitment

foster v 培养, 促进

近义 cultivate, nurture, encourage, promote foster customer loyalty foster connections with the local community

allocate vt 分配, 划拨

allocate resources/budget 分配资源/预算 The budget should be allocated per person, not per position. allocate shares 分配股份/allocate office space 分配办公区域

!!! restructure n&v 重组, 调整结构

1. reorgnise

restrunctring n 重组 massive restructuring 大规模重组 partial restructuring 部分重组 industrial restructuring 产业重组
active passive 被动的重组 take over, merger and acquisition hierarchy, redundancy 解雇 positon panic staff morale restructure the company's pay policy fierce competition 竞争 regular customers shift to main rivals 对手

revise vt 改变, 修改

amend, modify, alter, shift, revise
n revision 修订
revise its growth targets downward 下调增长目标

Words 8

bankrupt adj 倒闭的, 破产的, vt 使破产

近义词 go under, collapse, close down go out of business, insolvent

reasons for bankruptcy of company

economic recession/downturn financial crisis 金融危机 no vacant post 没有职位,fierce competition
high interest rate/exchange rate
poor management wrong decisions excessive regulations 过多的规章制度 poor staff morale commitment
destory customer relationships
no core product/core competition inability to compete with other similar business 无法和相似的公司竞争 a lack of interest from the public in the business‘s offerings 公司产品不能引起市场的兴趣 insufficient marketing

channel n 途径, 渠道

distribution channel 销售渠道 diversify marketing channels 扩大营销渠道
Buying shoes at sale prices is ingrained in purchasing habits, and discount retailer growth has diverted consumers from high-end channels. 以打折价格买鞋是一种根深蒂固的购买习惯，折扣零售商的增长也将消费者从高端渠道转移了出去。
diversify and extend their range..扩大..范围 specialize 专业化 and focus on ..
get their hands on ... 插手于...

collabrative adj 合作的. 协作的 cooprated

vi collaborate, collaboration 1. teamwork, in a collaborative style dispute, negotiate, compromise, sacrifice

logo n 标志, 标识

1, brand, logo design 标志设计 rebrand 2. illegible logo 不清晰的标志, refresh change a well-known logo

obligation n 义务, 责任

management, make rules of rewards and punishment impose duties, obligations and penalties 强化职责, 义务和处罚
legal obligations 法律义务 sense of obligation 责任感
be obligated to do..有义务做...
在某事上有一定的权力和义务 sb have certain rights and obligations at work

outlay n 项目初期的支出, 费用

initial outlay 启动资金 1. 经常性的支出 expenditure/outgoings 2. 营运的费用 overheads 3. 泛指支出 spending, cost, budget

This was all quite an outlay,

so they were taking something of a gamble in a very competitive sector. 这是一笔相当大的支出, 所以他们在孤注一掷在竞争激烈的部门

refurbish vt 翻新, 整修

redecorate 装修
refurbish premises/stores 整修房屋 existing/current premises 现有的场所 make full use of what we‘ve got allocate office‘s space

Relocation

positive, goodness sufficient capital 资金充足 outgrow 增长的过快 scope for further development industrial park favorable polices, tax relief, free land, low rent, training grant closer to customers or similar companies
negative staff turnover, retention rate commuting

redundancy n 劳动力过剩造成的裁员, 解雇 redundancies

voluntary redundancy, 自愿离职 compulsory redundancy
avoid major redundancies panic 》poor staff morale
implement a programme of redandancies 实施裁员计划

If we, as employees, are to survive, then we will have to make the effort to change too.

It is simply no longer well enough to sit tight in our office chairs and hope that somehow, if we keep quite, we will be overlooked when the hammer of reducdancies strikes. It will be the survival of the fittest and there will be few exceptions. The rules have changed too. Qualifications all alone will no longer guarantee promotion as they might have done this in the past. In these new circumstances, employee will be judged on their ability how to resolve conflict, negotiate a solid contract, motivate people under them to work so hard, and demonstrate a considerable amount of personal commitment towards their future of development. 如果我们作为员工想要生存下去，那么我们也必须努力做出改变。坐在办公室的椅子上，并希望以某种方式，如果我们保持沉默，当还原论之锤敲响时，我们将被忽视。这将是适者生存，几乎没有例外。规则也发生了变化。仅凭资历将不再像过去那样保证晋升。在这种新情况下，员工将根据他们解决冲突的能力来进行评判，签订一份可靠的合同，激励下属努力工作，并对未来的发展表现出相当大的个人承诺。

barrier n 障碍, 界限

obstacle 障碍, hurdle, difficulty
overcome/conquer/face the barriers bravely One of the greatest barriers to creativity is short termism. 创造最大的障碍是短视

complimentary adj 免费的, 赠送的

compliment n 赞扬 1. n 赠品 freebie, cover price 支付的价格 sell below cost 亏本销售 controlled experiment 控制实验

commute vi 通勤 n 上下班路程

n 上班的人 commuter
regular bus/company bus 班车 commuting time
commuting vehicles is dispensable 公车是不可或缺的 commuting vehicles to serve private purposes 公车私用

property n 房地产, 财产

poverty 贫穷
intellectual property 知识产权 residential property 民宅房产 commercial property 商业房产 private property 私有财产 property tax 房产税
property sector/a property developer 房地产